The Collaborative Action Strategy (CAS) in 2025: Moving from Foundation to Implementation

You are invited to this upcoming HCE Coalition webinar, which will showcase the progress to date of the Collaborative Action Strategy (CAS) for Campaign Effectiveness, a customizable framework to improve health campaign effectiveness in two focus countries.

We will review the purpose and importance of the CAS — and how it can help partner organizations achieve their goals — by highlighting the achievements and lessons learned in 2024, as teams in Ethiopia and Nigeria developed and worked to customize and plan their respective country’s CAS.

The webinar will provide an opportunity for a dialogue, knowledge-sharing, and learnings exchange between the Ethiopia and Nigeria CAS teams, as well as other stakeholders. This will help generate actionable next steps and highlight CAS knowledge products that are currently available for customization and use.

The webinar features the following country representatives:

From Nigeria:
Zaiya Umar, Nigeria Federal Ministry of Health (FMoH)
Dr. Hassan Shehu, Nigeria National Primary Health Care Development Agency (NPHCDA)

From Ethiopia:
Dr. Lelisa Amanuel, Ethiopia Federal Ministry of Health (FMoH)

For more information (or if you have any questions), please contact the HCE Program Office at campaigneffectiveness@taskforce.org. Registration is required.