Below are the objectives and key questions that this shared campaign calendar is intended to answer.
Objective 1
Improve understanding of the size and scope of campaign-based delivery, by providing a consistent view of what is planned.
Key questions:
How many campaigns are planned globally, regionally, in-country?
Which countries have the most planned campaigns?
Are there certain times of the year when more campaigns occur?
Objective 2
Improve collaboration and coordination around campaigns across partners and health verticals.
Key questions:
Are there opportunities to collaborate on campaigns across health verticals (e.g., co-delivery) within a particular country?
Are there opportunities for data sharing?
Can partners see upcoming campaigns across health verticals?
Can partners use this information for more integrated planning of future campaigns?
Objective 3
Provide a mechanism for tracking and linking planned campaign dates with actual implementation dates and create an opportunity for connecting to other relevant campaign information.
Key questions:
How accurate are our predicted campaign dates?
What do we know about why a campaign was delayed?
How does calendar data relate to other campaign data?