Applying Human-Centered Design to the COVID-19 Microplanning Process: Lessons from Ga South

Behavioral science, the evidence-based understanding of how people behave, make decisions, and respond to programs, policies, and incentives, offers methods and tools that can enable practitioners to develop tailored solutions for communities with lower vaccination rates. The Behavioral Science – Immunization Network project aims to support efforts to strengthen the capacity of immunization practitioners to use behavioral science approaches for immunization programming.

In collaboration with the Ghana Health Service and local partners, the project supported the COVID-19 microplanning process in Ga South, a district with low COVID-19 vaccination coverage. A human-centered design (HCD) workshop sought to strengthen health workers’ capacity to develop interventions with potential to increase COVID-19 vaccine acceptance and uptake in communities across the district.

Join colleagues from JSI to learn about how they integrated HCD into the microplanning process, understand perspectives from health workers and community members on incorporating HCD into microplanning, and hear about actions taken since the workshop.

Featured Speakers:
⭐Emmanuel Nuworzah, Senior Program Specialist, Immunization at JSI
⭐ Lisa Oot, Senior Technical Officer, Immunization at JSI