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Test & Learn Session 2: Community Factors Shaping Campaign Effectiveness

April 27, 2021 @ 9:00 am - 10:00 am EDT

Test & Learn Series, Session 2

27 April at 9AM EST

The Design Institute for Health at the University of Texas applied systems thinking to examine polio and Schistosomiasis campaigns in Ghana and Liberia, respectively, to uncover three critical macro-level factors that hinge on campaign effectiveness. Gaining a deeper understanding into trust, logistics, and campaign worker’s mental and financial conditions can make a difference in how campaigns are funded and designed to produce better outcomes and prevent exploitation. 

Join the Test & Learn session on 27 April 2021 at 9AM EST for a thought-provoking conversation on how factors at that community level can impact and shape health campaign effectiveness. 

The conversation will be moderated by Sherine Guirguis, Director and lead strategist at Common Thread. Guirguis is a member of the Health Campaign Effectiveness Coalition Scientific and Technical Advisory Committee, and looks for the people behind the data. She’s been creating powerful narratives with data for 20 years, from leading large-scale behavior change strategies to responding to the Indian Ocean Tsunami, ridding the world of polio, and responding to West Africa’s Ebola outbreak.

The Test and Learn Series is held in English, French, and Spanish to advance learning, collaboration and communication in critical health campaign issues across different health campaign domains, country leaders, global actors, donors and implementing groups. Hosted by the Health Campaign Effectiveness Program of the Task Force for Global Health this series highlights innovative campaign approaches and delivery models.


  • Taylor Cook: Prior to joining the Design Institute, Taylor was the Program Manager for the City of Austin’s Service Design Lab where she lead an extensive discovery project on homelessness in and established methods to include people with lived experience in policy making. Taylor was the founding Executive Director of Farmshare Austin and a healthcare policy consultant for the Texas Health and Human Services Commission (HHSC) where she worked on IT procurement and health information technology projects. Taylor holds a BA in Economics and Political Science from Hollins University in Roanoke, Virginia and a MA in Economics and Master of Public Administration from the University of Montana.
  • Gwen Gage: Gwen Gage is a designer at the Design Institute for Health at Dell Medical School, UT Austin. Gwen comes from an industrial design background where her work often centered on issues of global health. In 2018, she was a featured speaker at Dutch Design Week, where she presented work on designing for malaria prevention in Senegal. Gwen holds degrees from the University of Chicago and Pratt Institute and was previously an IDEO CoLab Fellow.
  • Arotin Hartounian: Prior to joining the Design Institute, Arotin served under Mayor Eric Garcetti through a fellowship with the Los Angeles Innovation Team where he used systems and civic design methodology to help bring systemic change to the workforce development ecosystem in Los Angeles. Abroad he worked as a systems designer for Dagens Næringsliv, Norway’s largest business newspaper, helping develop a three-year engagement strategy for the organization as well as a research assistant for the Human-Systems Engineering Innovation Framework (H-SEIF) Project, a systems research project funded by The Research Council of Norway focused on increasing collaborative innovations between technology companies throughout the country. Arotin has also worked as a freelance illustrator and designer for the last 10 years. Arotin received a BS in Product Design from ArtCenter College of Design with a supplementary training at the Oslo School of Architecture and Design studying Systems Oriented Design. He is also a member of the Systemic Design Association.
  • Caroline Kusi is a dedicated social scientist and public health practitioner with a strong interest in translational science and health campaign workers and volunteers’ labor rights, motivation, performance, and retention. She has over 10 years of experience in global health research and program design, implementation, and evaluation. Caroline is currently a global health consultant, advising teams on public health best practices and health systems approaches to achieving universal health coverage.

Register today


April 27, 2021
9:00 am - 10:00 am EDT
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