The A coordinated set of activities that targets resources to achieve a specific health goal or goals and is typically time-limited. The ability of a campaign to achieve specific objectives related to coverage, equity, efficiency and impact Coalition is proud to present Global Perspectives, a video series that interviews key actors in the global health field on their opinions and viewpoints regarding current health trends and practices. This month, the Health Campaign Effectiveness Coalition sits down with Dr. Jovana Alexandra Ocampo Cañas to discuss her work with indigenous women and girls of the Amazon region, the (i) The total, direct and indirect, effects of a programme, service or institution on a health status and overall health and socio‐economic development. (ii) Positive or negative on COVID on campaigns in remote areas, and the necessity of integrating campaigns to better reach underserved populations in hard-to-reach areas. This interview is available in both English and Spanish.
Jovana Alexandra Ocampo Cañas is a professor at the Universidad de Los Andes where she works with communities to establish horizontal dialogues, and build with them the best alternatives, empowering their capacities and skills to make all initiatives sustainable over time according to community resources. Cañas trained as a physician and holds a master’s degree in public health.
Prior to this, she worked with the United Nations on issues related to poverty, discrimination, violence, and gender violence. This experience helped give her better tools to develop public health initiatives that do not cause harm in communities.
She has over twenty years of experience working with complex health problems in Colombia. She spent much of her career working in contexts of high vulnerability, such as the development of initiatives and projects with indigenous women and girls from the Amazon rainforest, sex workers from the capital of Colombia, and LGBTI populations on issues of HIV and Tuberculosis.
These experiences allowed Cañas to work with and help strengthen grassroots organizations, especially those for women, girls, and adolescents on issues related to sexual and reproductive rights and gender-based violence, issues common to the vast majority of women in the above-mentioned contexts and which are compounded by disease situations such as breast cancer. These experiences over the past twenty years have contributed to a better vision of what should be done in terms of promotion and prevention for all citizens of Colombia and to formulate models of comprehensive health care for different populations in the national territory.
Hear her describe the impact that COVID has had on the health and treatment of these women, as well as the challenges and opportunities that have come from the pandemic (about 3.5 minutes) in English | Spanish.
Listen to Dr. Jovana Alexandra Ocampo Canas describe her experiences working with integrated health campaigns and discuss the importance of integrating campaigns (about 4.5 minutes) in English | Spanish.