Global Perspectives: The Importance of Microplanning with Sangeeta Raja

The Health Campaign Effectiveness Coalition is proud to present Global Perspectives, a video series that interviews key actors in the global health field on their opinions and viewpoints regarding current health trends and practices. This month, the Health Campaign Effectiveness Coalition sits down with Sangeeta Raja, Senior Advisor and founder of health advisory company Connecti3 LLC, to discuss her work in health campaigns, the importance of microplanning, and the rise of AI and digital platforms.

Sangeeta Raja Jobanputra, MPH, has worked in the public health sector for more than 30 years. She began her career as a United Nations volunteer before moving to USAID, where she served as Senior Health Specialist focusing on malaria, HIV, and RH. She then moved to the World Bank Group, where she worked with the Health, Nutrition and Population Network and the Office of Multi-Sectoral HIV/AIDS Program before eventually leading a $300 million portfolio in the sub-Saharan African region. She has since launched her own company, Connecti3 LLC, which is dedicated to working with partners on the ground to implement innovations from the private sector.

Watch the full interview here.

Hear Sangeeta’s thoughts on the importance of microplanning for health campaigns here.

Listen to Sangeeta discuss her experience with campaign integration and tips for campaign managers planning to integrate future campaigns here.

Campaign teams interested in testing the microplanning tool mentioned in the interview may contact Sangeeta directly at sraja [at]

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