Equity in the context of public health campaigns refers to providing high-quality interventions uniformly and in a fair and impartial manner to all target populations including underserved groups.
In the Health Campaign Effectiveness Design Package, The Health Campaign Effectiveness Coalition (HCE) Design Team defines equity (in the context of public health campaigns) as “refer[ring] to providing high-quality interventions uniformly and in a fair and impartial manner to all target populations including underserved groups.” The design package was a product of the overall design process and reflects statements made during Design Team meetings. The HCE design team was a group of leading thinkers and experts from a number of disease domains. This advisory body was created to design the Coalition itself. According to the Design Package, over the course of several months, the Design Team shared examples of organizational goals on campaign effectiveness and experiences with other successful coalitions; discussed possibilities for the Coalition structure, governance, and membership; and provided input into a Theory of Change. It also led conversations on critical topics for the Coalition to include within its scope and ensured that various stakeholders and countries were brought together. This design package works to outline core components of the Coalition, such as working versions of the Coalition purpose and vision, general principles, the Theory of Change model, and membership structure.
HCE Design Team. “Health Campaign Effectiveness Design Package.” The Task Force for Global Health, July 17, 2020. https://drive.google.com/file/d/1K5NQCXW1UWbiFxo5oikVV2O4yN-iE9UM/view?usp=sharing.
Alternative definition/ citation:
In its road map for neglected tropical diseases, The World Health Organization defines equity as “the absence of avoidable or remediable differences among groups of people defined socially, economically, demographically, geographically or by sex.” The roadmap itself creates strategies and goals aimed at preventing, controlling, eliminating, or eradicating several neglected tropical diseases. The document uses evidence generated by using the targets, sub-targets, and milestones for 2030, and the critical actions required to achieve them. The document includes a glossary of relevant terms, including equity, at the beginning.
World Health Organization. “Ending the Neglect to Attain the Sustainable Development Goals: A Road Map for Neglected Tropical Diseases 2021–2030.” Accessed July 13, 2022. https://www.who.int/publications-detail-redirect/9789240010352.