The Health Campaign Effectiveness Coalition published this technical brief in July 2020. The brief’s goal is twofold: to provide an introduction to the evidence base on two approaches of health campaign integration (full integration or “co-delivery” of campaigns and partial integration or “collaboration” between campaign components), summarize the lessons learned from past experiences, and highlight the evidence gaps; and to stimulate discussions among countries, donors, and implementing partners to consider integrated health campaign approaches and to share findings on promising and evidence-based campaign integration practices and outcomes
• Health campaigns are often scheduled, planned, and implemented using vertical approaches, with limited or no collaboration and visibility across campaigns
• Repeated vertical campaigns can strain limited human and financial resources and the capacity of public health systems to improve health outcomes
• Some innovative campaign delivery models such as co-delivery or collaboration between campaign components have been demonstrated as more effective and efficient in achieving health goals in comparison to implementation of interventions through vertical campaigns
• Implementation research is needed to test, evaluate, and scale up innovative campaign delivery approaches on co-delivery or improved collaboration between campaigns. Pilots should be considered both for the COVID-19 context and for stable longer-term settings.