Promising Practices in Health Campaign Microplanning

View the brief

The Health Campaign Effectiveness Coalition published this technical brief in July 2020. The document’s purpose was to provide a summary of key microplanning issues and suggest opportunities for additional exploration.

Key messages:

  • Microplanning is an important feature of health campaign planning and can guide more effective operational planning and implementation
  • Microplanning is used across many different health campaigns, but challenges exist; these can prevent microplans from being developed and used in a consistent manner based on shared best practices
  • Many programs have developed and deployed novel microplanning approaches that potentially could be considered best practices; these should be explored for broader use
  • Additional research is required to determine the adaptability of an approach to other programs; new forums or mechanisms are needed to promote sharing and discussion of approaches that have been deemed best practices