This landscape provides an overview of campaigns as a delivery modality for global health — why and where they are used, their effectivenessThe ability of a campaign to achieve specific objectives related to coverage, equity, efficiency and impact. at achieving outcome and impact(i) The total, direct and indirect, effects of a programme, service or institution on a health status and overall health and socio‐economic targets, and key challenges and opportunities.
Campaign domains included in this analysis are neglected tropical diseases (NTDs), malaria, polio, vaccine-preventable diseases, and vitamin A. By looking across health campaigns, this overview:
• Identifies common challenges to campaign effectiveness.
• Begins to explore common opportunities for improvement.
• Provides a fact base to inform stakeholder efforts.
• Explores challenges and opportunities at the global level, and within national and sub-national planning and implementationImplementation aims to develop strategies for available or new health interventions in order to improve access to, and the use of, these — including ties between the routine health systems and campaigns.
The research and analysis was conducted by Camber Collective, with support from the Bill & Melinda Gates Foundation. The Camber Collective is supporting The Task Force for Global Health as it establishes a coalition focused on improving the effectiveness of health campaigns. This video overview and report provide context and background for the coalition’s next steps.
See the full landscape report in pdf format.