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Health campaigns are time-bound, intermittent activities that address specific epidemiologic challenges, expediently fill delivery gaps, or provide surge coverageA proportion (%) that reflects the number of people receiving (an) intervention(s) divided by the total number of people eligible to receive the intervention(s) for health interventions. They can be used to prevent or respond to disease outbreaks, control or eliminate targeted diseases as a public health problem, eradicate a disease altogether, or achieve other health goals. Read more about why health campaigns are important.

Despite the many successes of health campaigns, current approaches can limit their potential impact(i) The total, direct and indirect, effects of a programme, service or institution on a health status and overall health and socio‐economic development. (ii) Positive or negative. In settings where multiple campaigns occur, planning and implementationImplementation aims to develop strategies for available or new health interventions in order to improve access to, and the use of, these interventions by the populations in need. may be carried out with little communication or collaborationCollaboration involves the sharing of specific campaign components between vertical health programs and can be thought of as collaborative delivery or partial integration. Collabor among stakeholders and with inadequate coordination with country health systems. This may result in inefficiencies and inequities that can strain health systems, burden health care workers, weaken health services and limit the potential impact of campaigns.