Purpose and Overview
The Health Campaign Effectiveness Research and Learning Agenda (RLA) outlines the knowledge gaps (a.k.a., learning needs) related to health campaign effectiveness and identifies key research questions that, when answered, will assist Coalition members and stakeholders (e.g., country leaders, campaign managers, implementing partners, global coordinating organizations and donors) to more effectively plan, implement, monitor and evaluate health campaigns. The HCE research goal is for countries, global organizations, donors, implementing partners and other stakeholders to apply and use the research findings and promising practices to inform changes to campaign policies and programmatic guidance. This agenda was developed with input from the HCE Coalition Scientific and Technical Advisory Committee (STAC) and the Campaign Integration Working Group.
The Campaign Landscape Analysis conducted in 2019 identified several challenges to the current campaign ecosystem and opportunities to improve effectiveness, reach target populations and disease goals. When the COVID-19 pandemic
Integration of campaign inputs, processes and delivery mechanisms has been identified as a possible way to improve campaign effectiveness, equity and efficiencies as noted in key global partner strategy documents.1
Health campaigns share many functions (e.g., planning, monitoring, surveillance, procurement systems) with the Primary Health Care (PHC) system, yet the intervention delivery function of campaigns continues to operate largely independently.