Purpose and Overview

The Health Campaign Effectiveness Research and Learning Agenda (RLA) outlines the knowledge gaps (a.k.a., learning needs) related to health campaign effectiveness and identifies key research questions that, when answered, will assist Coalition members and stakeholders (e.g., country leaders, campaign managers, implementing partners, global coordinating organizations and donors) to more effectively plan, implement, monitor and evaluate health campaigns. The HCE research goal is for countries, global organizations, donors, implementing partners and other stakeholders to apply and use the research findings and promising practices to inform changes to campaign policies and programmatic guidance. This agenda was developed with input from the HCE Coalition Scientific and Technical Advisory Committee (STAC) and the Campaign Integration Working Group.

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