Guide to Improving MDA Using Qualitative Methods

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This resource for designing and conducting a rapid qualitative assessment is available from partners in the NTD area, but it can apply to any health area using campaigns.

This guide addresses one critical gap of the availability of resources to support the use of qualitative methods to strengthen MDA through a six step process. It aims to facilitate adaptive program learning for MDA by providing guidance on qualitative study design, implementation, analysis, and prioritization of recommendations, while also triangulating findings with existing knowledge. The main document takes the reader through the six steps and contains links to the relevant annexes for each step of the process.


Qualitative Methods Guide

Appendix 1: Potential Themes for Qualitative Assessment

Appendix 2: How-to Method Documents

Appendix 3: Question Bank

Appendix 4: Rapid Qualitative Protocol (Template)

Appendix 5: Qualitative Assessment Training Agenda Template

Appendix 6: Theme Matrix Template

Appendix 7: Analysis Framework Template

Appendix 8: Pause and Reflect (P&R) Session to Develop Recommended Adaptations to Improve MDA

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