A Framework for Measuring Health Campaign Effectiveness

Moving beyond coverage to measure what matters: acceptance, access, efficiency, equity, and impact.

Expanding How We Define Success

Health campaigns deliver life-saving vaccines and treatments to millions of people around the world. Yet for years, campaign success has largely been measured by one metric: coverage. While coverage tells us how many people were reached, it doesn’t tell the full story of whether a campaign reached the right populations, used resources wisely, or earned community trust. The Framework for Measuring Health Campaign Effectiveness provides Ministries of Health and partners with a practical, user-friendly guide to take a broader approach—one that measures acceptance, access, efficiency, and equity alongside coverage. By measuring what matters, we can design more effective and equitable campaigns while strengthening health systems for the future.

Download the Framework and explore related content to learn more.

Putting the Framework into Practice

We invite Ministries of Health and partners to contact us to explore opportunities for support, including coordinating a training session and working together to apply the guidance to your campaign planning efforts → campaigneffectiveness@taskforce.org.

Upcoming Events

Register for our upcoming webinar!

The HCE Coalition Program Office is pleased to announce the release of the Framework for Measuring Health Campaign Effectiveness, a practical guide developed to help countries and partners move beyond coverage as the sole measure of campaign success.
Date: Wednesday, September 30, 2026

Time: 2pm WAT / 9am EDT

Description: Health campaigns are traditionally evaluated by coverage alone — but coverage doesn't tell the whole story. Join us for an upcoming webinar introducing the Framework for Measuring Health Campaign Effectiveness that promotes five measures of campaign effectiveness: coverage, acceptance, access, efficiency, and equity.

Speakers: Andreas Hasman (Nutrition International) and Carol McPhillips Tangum (Task Force for Global Health), with a moderated panel discussion featuring country, regional, and global partner perspectives.