A Framework for Measuring Health Campaign Effectiveness
Moving beyond coverage to measure what matters: acceptance, access, efficiency, equity, and impact.
Expanding How We Define Success
Health campaigns deliver life-saving vaccines and treatments to millions of people around the world. Yet for years, campaign success has largely been measured by one metric: coverage. While coverage tells us how many people were reached, it doesn’t tell the full story of whether a campaign reached the right populations, used resources wisely, or earned community trust. The Framework for Measuring Health Campaign Effectiveness provides Ministries of Health and partners with a practical, user-friendly guide to take a broader approach—one that measures acceptance, access, efficiency, and equity alongside coverage. By measuring what matters, we can design more effective and equitable campaigns while strengthening health systems for the future.
Download the Framework and explore related content to learn more.
Putting the Framework into Practice
We invite Ministries of Health and partners to contact us to explore opportunities for support, including coordinating a training session and working together to apply the guidance to your campaign planning efforts → campaigneffectiveness@taskforce.org.
Watch the explainer video
Health campaigns deliver life-saving vaccines and treatments to millions of people, yet success has long been measured by coverage alone, which doesn’t show whether a campaign reached the right populations, used resources wisely, or earned community trust. This video introduces the Framework for Measuring Health Campaign Effectiveness, a practical guide to help Ministries of Health and partners measure acceptance, access, efficiency, and equity alongside coverage, so campaigns can be more effective and equitable.
Check out the recent webinar about the Framework
We hosted a recent webinar to debut the Framework to the HCE Coalition community. Check out the webinar recap to watch the recording, download the slides, read the summary and key takeaways, and see how the audience engaged. The webinar recording is available in French and Portuguese.
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