Community Factors Shaping Campaign Effectiveness

The Design Institute for Health at the University of Texas applied systems thinking to examine polio and Schistosomiasis campaigns in Ghana and Liberia, respectively, to uncover three critical macro-level factors that hinge on campaign effectiveness. Gaining a deeper understanding into trust, logistics, and campaign worker’s mental and financial conditions can make a difference in how campaigns are funded and designed to produce better outcomes and prevent exploitation.

This Test & Learn session includes a thought-provoking conversation on how factors at that community level can impact and shape health campaign effectiveness. The conversation was moderated by Sherine Guirguis, director and lead strategist at Common Thread. Guirguis is a member of the Health Campaign Effectiveness Coalition Scientific and Technical Advisory Committee, and looks for the people behind the data. She has been creating powerful narratives with data for 20 years, from leading large-scale behavior change strategies to responding to the Indian Ocean Tsunami, ridding the world of polio, and responding to West Africa’s Ebola outbreak.

View the slides from the event here and the Q&A here.

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