The Design Institute for Health at the University of Texas applied systems thinking to examine polio and Schistosomiasis campaigns in Ghana and Liberia, respectively, to uncover three critical macro-level factors that hinge on campaign The ability of a campaign to achieve specific objectives related to coverage, equity, efficiency and impact. Gaining a deeper understanding into trust, logistics, and campaign worker’s mental and financial conditions can make a difference in how campaigns are funded and designed to produce better outcomes and prevent exploitation.
This Test & Learn session includes a thought-provoking conversation on how factors at that community level can (i) The total, direct and indirect, effects of a programme, service or institution on a health status and overall health and socio‐economic development. (ii) Positive or negative and shape A coordinated set of activities that targets resources to achieve a specific health goal or goals and is typically time-limited. effectiveness. The conversation was moderated by Sherine Guirguis, director and lead strategist at Common Thread. Guirguis is a member of the Health Campaign Effectiveness Coalition Scientific and Technical Advisory Committee, and looks for the people behind the data. She has been creating powerful narratives with data for 20 years, from leading large-scale behavior change strategies to responding to the Indian Ocean Tsunami, ridding the world of polio, and responding to West Africa’s Ebola outbreak.