Second Annual Coalition Meeting Sets Priorities for 2022

On October 19-20, more than 200 individuals from 36 countries convened to identify actions the Coalition can take to promote promising practices across health campaigns.

View recordings from the event here. 

Over 200 individuals from 36 countries convened to identify promising practices that use campaigns and ongoing services effectively, and to build consensus around actions the Coalition can take to advance Coalition learning. The event featured 59 speakers, moderators, and presenters representing 16 countries. 


Cross-Campaign Learning in Action

The meeting featured two panels, three plenaries, and nine sessions that reflected on promising practices across domains and geographies. The sessions also identified actions the Coalition can take to foster learning, collaboration and systems change in campaign integration and transition to the primary health care system. The attendees shared knowledge and insights across seven topical areas: 

  1. Integration of campaigns
  2. Microplanning 
  3. Campaign effectiveness outcome measures
  4. Campaign integration with the primary health care (PHC) systems
  5. Community designed campaigns
  6. Digitizing campaign components
  7. Economic aspects of campaigns


“Intersectional representation from multiple geographies and health domains is critical to the success of the Coalition,” said Leah Denise Wyatt, Senior Associate Coalition Director. “That diversity of thought is what leads to rich discussion, and ultimately, brings us closer to real, lasting, systematic change for the better.” 


In the plenary titled “The Promise of Collaborative Action,” meeting attendees had a chance to inform priorities for the next year. The session was followed by a post-meeting survey designed to delve deeper into priorities and inform actions the Coalition could take. 


When asked to prioritize Coalition activities for 2022, 74% of respondents indicated the Coalition should “support additional country implementation research on campaign integration and transitioning campaigns into PHC services.” 60% of respondents indicated the Coalition should “synthesize and disseminate evidence on promising practices and effective tools from countries and partner organizations.”


Related to digitizing campaign components, 70% of respondents indicated digital tools for real-time monitoring are a priority, while 61% indicated geospatial mapping techniques for microplanning are a priority. 


Respondents suggested simplified digital mechanisms for mapping and analysis of cold chain equipment be developed, in addition to tools that map healthcare workers during the planning phase of mass vaccination campaigns. It was also noted that digitization is important, but testing its feasibility in different contexts is very important.


In the survey, the HCE Program Office shared campaign integration tools and resources could be expanded beyond the decision tool that is currently available. When asked to prioritize topics that could be the focus of additional components to a campaign integration toolkit, 82% of respondents selected “monitoring and evaluation,” 73% of respondents selected “financing and cost-sharing,” 61% selected “community and stakeholder mapping,” and 59% of respondents selected “microplanning.” 


Shaping the Coming Year

Results from the survey are crucial in addressing knowledge gaps and opportunities for system strengthening. The Health Campaign Effectiveness Program Office would like to thank the presenters and moderators for contributing their knowledge and insights. It also thanks the attendees for contributing priorities and actions that advance the work of the Coalition. Watch the recordings of the sessions and poster presentations from the meeting here.

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