The objectives are to:
- Identify opportunities for initiating and continuing a discussion on campaign integration;
- Provide evidence-based criteria to help country health programs and stakeholders pair campaign interventions with strong promise for effective full or ;
- Highlight the factors that are potential facilitators and barriers to such combinations in each country context; and
- Facilitate the synthesis of global and national guidelines, standards, and criteria to inform campaign integration decisions in each country.
While not exhaustive, the two appendices–Worksheet for Global and Country Standards on Planning Health Campaign Integration and Criteria across Health Domains and Specific Interventions for Selecting Potential Campaign Integration—can be particularly helpful for the pre-planning stages of campaign integration. Click here to download Appendix A.
The intended users are makers and stakeholders at the national, subnational, regional, and global levels who oversee, plan, finance, implement, or monitor health campaigns, and that issue guidance around health campaigns, PHC, and health systems strengthening.
In developing this tool, special attention was dedicated to upholding the key categories of Feasibility, Accountability, , Compatibility, Context, and (see Appendix C).
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