The Health Campaign Effectiveness Coalition hosted a webinar on June 5 that spotlighted the new CAS.tools, a set of practical resources designed to help countries customize and implement the Collaborative Action Strategy (CAS). These tools offer practical, step-by-step actions to transform health campaigns by maximizing impact and efficiency. This webinar showcases the use of CAS.tools through the experiences of Ethiopia and Nigeria, the first two countries to adapt the CAS for their unique settings. The session features a walkthrough of key tools including:
- The Feasibility Assessment Tool, used to collaboratively develop a knowledge base of the current campaign ecosystem in a country and identify practical next steps to prioritize, refine, and adopt CAS recommendations.
- The Campaign Mapping and Integration Tool, which supports efforts to increase campaign efficiencies, promote integration and collaboration, and optimize the use of resources across campaigns.
- The Campaign Characterization Form and Integration Matrix for sorting, analyzing, and visualizing where opportunities for integration emerge across health campaigns.
Watch the webinar below and download the webinar slides here. Visit our CAS.tools webpage to access the full package of tools.