From the speaker: Automation of the micro planning process and use of predictive analytics can improve health service targeting, increase resource deployment efficiency, and enable health sector planners to simulate alternate solutions and consider trade-off options. The preliminary findings show that almost 2 million more people could be reached by improving the strategic locations of mobile health campaign sites. Consumer demand and supply can be better matched based on historical patterns observed, and current health campaigns are only targeting less than 26% of poor households. Findings of the full completed study are anticipated in 2022.