Collaborative Action Strategy
To transition research findings into practice, in 2023 the HCE Coalition co-developed the Collaborative Action Strategy for Health Campaign Effectiveness (CAS) with more than 40 partners from both global and country-level settings, representing more than 20 organizations, and collectively covering all five major health campaign domains: immunizations, polio, neglected tropical diseases, malaria, and nutrition/Vitamin A supplementation.
The CAS is a first-of-its-kind commitment by the global health community to collaborate with each other, and with countries, to plan, implement, finance, and evaluate campaigns in a fundamentally different way. The CAS is designed to provide practical but transformative value to countries’ existing efforts to develop smart integration approaches, improve efficiency, and ultimately, strengthen primary health care systems.
Among other anticipated outcomes, the adaptation and implementation of the CAS recommendations in countries will:
- Deliver high-quality, people-centered services that promote health equity
- Create efficient, integrated campaigns that reach underserved or zero-dose communities
- Decrease fragmentation
- Drive more coordinated planning, financing, and timing across programs
- Harmonize funding processes and streams from campaign donors
- Improve collaboration among campaign partners and with primary health care services
- Streamline approaches to measurement, monitoring, evaluation, and learning
- Transition health campaign interventions to the PHC in the long-term
The process to adapt and implement the CAS recommendations in countries began in early 2024. The HCE Coalition Leadership Team is deeply committed to advocating the changes within their respective organizations necessary to advance transformative change.
It is only through collective action that this vision will be realized. Guided by the CAS, sustained collaboration will give all people the chance to lead healthier, longer and more productive lives for generations to come.
Learn More About The CAS
The CAS co-development process was driven primarily by four Task Teams focusing on key elements of collaborative campaign planning and implementation, monitoring and evaluation, and finance.