State of Campaigns: COVID-19

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The Linksbridge team is proud to release its second State of Campaigns report. This edition highlights the global effort to launch Covid-19 vaccine campaigns in virtually every country in the world.

The novelty of the pandemic has led to unique campaign implementation strategies. This report explores these in terms of delivery phases, target populations, and vaccine selection. Each country’s plans reflect its geography, trust in government, political relations, public health attitudes, health infrastructure, and more. These factors influence every aspect of a campaign. The team hopes this overview of countries’ diverse approaches will help its global partners learn from initial campaign-based delivery, empowering future Covid-19 immunization efforts and supporting partners’ analyses of planning versus implementation. The resulting insights may prove vital to prioritizing the best methods for reaching health goals.

In the second part of this report, Linksbridge provides an update on other campaigns previously delayed due to Covid-19 since the start of the pandemic in March 2020. As of June 30, 2021, 106 of 305 campaigns have been reinstated across 96 countries. With just 35% reinstatement, countries are challenged with resourcing Covid-19 vaccination efforts along with catching up on critical efforts to combat other diseases.

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