Glossary Term: Promising Practice

A promising practice is an intervention, program/service, strategy, or policy that shows potential for developing into an intervention that has repeatedly demonstrated a positive impact on health campaign coverage, equity, cost effectiveness, and health impact, given the available evidence, and is deemed most suitable for a particular situation or context.



In their journal article, Fazal et al. define a promising practice as
“an intervention, program/service, strategy, or policy that shows potential for developing into an intervention that has repeatedly demonstrated a positive impact on health campaign coverage, equity, cost effectiveness, and health impact, given the available evidence, and is deemed most suitable for a particular situation or context.” The journal article drew on the Public Health Agency of Canada’s (PHAC’s) existing best practices criteria to establish a set of promising practices criteria. This set of promising practices criteria was differentiated from the best practices criteria in six specific areas through a series of pilot tests.

Fazal, Nadia, Suzanne F. Jackson, Katy Wong, Jennifer Yessis, and Nina Jetha. “Between Worst and Best: Developing Criteria to Identify Promising Practices in Health Promotion and Disease Prevention for the Canadian Best Practices Portal.” Health Promotion and Chronic Disease Prevention in Canada : Research, Policy and Practice 37, no. 11 (November 2017): 386–92.