Multi-Intervention Campaign Calendar for Public Health Campaigns

At our first annual Health CampaignA coordinated set of activities that targets resources to achieve a specific health goal or goals and is typically time-limited. EffectivenessThe ability of a campaign to achieve specific objectives related to coverage, equity, efficiency and impact Coalition Meeting in October, Heather Ferguson, Senior Associate at Linksbridge, presented a unique tool for improving public health campaign efficiencyThe ability of campaign-delivered interventions to achieve higher levels of performance (coverage, quality, or equity) relative to the inputs (resources, time, money): the Multi-Intervention Campaign Calendar.

The cross-cutting campaign calendar was originally created to provide transparency across disease verticals and geographies around upcoming campaign events. This included visibility into what campaigns are planned, their resource and input requirements, and their performance. Since its inception, the calendar has widened in scope to address partner requests for information on target population, subnational scope, and co-deliveryCo-delivery of interventions in campaigns occurs when most or all typical campaign components (microplanning, registration, logistics, implementation, and evaluation) are coordinat. These partners include global collaborators such as WHO, Gavi, UNICEF, Global Fund, END Fund, etc., as well as country-level program managers and ministries of health.

View the presentation below to learn more about this tool.