December 2022 Newsletter: Reflections

As we head into the holiday season, I would like to congratulate everyone who contributed their time and efforts to the work of the Health Campaign Effectiveness Coalition in 2022. Since we officially launched the Coalition in 2020, we have seen interest grow to more than 800 partners from 300+ organizations and 83 countries. I’m excited to share a few highlights from the year.

Promising practices and lessons learned about campaign integration and transitioning campaign interventions to the PHC system are now available from our portfolio of implementation research projects. The HCE Program supported several studies to learn from government-supported health programs across South Asia, Sub-Saharan Africa, and South America and each project has developed both a research brief and presentation. Synthesis of findings from eight country case studies culminated in 10 promising practices on collaborative planning for integrated campaigns, plus helpful tools and resources. Please listen to the webinar where countries share their reflections on the planning process to learn more. 

Who is integrating campaigns, what types of integrated approaches are occurring and what do campaign managers think about the barriers and opportunities? Findings from a survey of 26 countries conducted by Linksbridge were presented during a webinar and are available on the Campaign Intelligence Hub and corresponding research brief. As work continued on building the evidence-base on campaign effectiveness, we learned about the societal benefits of integrating NTD programs and how Nigeria has evaluated the cost effectiveness and acceptability of integrating seasonal malaria chemoprevention with vitamin A supplementation. We also learned about the barriers and opportunities to financing integrated campaigns through a campaign financing landscape analysis conducted by Results for Development. 

The HCE Leadership Team and other stakeholders met in Geneva, Switzerland in May to review the findings from the financing analysis and discuss opportunities for improving collaboration across programs, such as the need to remove disincentives and harmonize financial reporting and remuneration. This will be a focus for our work in 2023. 

And in September, the Coalition’s  Scientific and Technical Advisory Committee and members of the two workgroups on Campaign Integration and Campaign Digitalization met for the first time in person to review a preliminary synthesis of what is being learned from Coalition-supported implementation research projects.

The Coalition looks forward to hosting more opportunities to come together in the New Year and I will continue to share updates in this newsletter and on the website. 

On behalf of the HCE Program Office, I wish everyone a joyful holiday and healthy New Year.

Kris Saarlas, Director 

Full December 2022 Newsletter

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