Country Campaign Manager Perspectives on Integration: A Snapshot in 2022

Mari Couasnon, Senior Consultant, and Heather Ferguson, Director, at Linksbridge shared findings from a mixed-methods study that included perspectives from campaign managers representing 26 countries and several health domains. The findings give fresh insight into which countries coordinated, collaborated, or shared most or all campaign components with or without co-delivery. Results from the study can help refine the definition of campaign integration and how it can be applied in cross-campaign collaboration at global, national, and sub-national levels.

View the video to see a presentation of the findings and a walk-through of a visual dashboard of the results.

See the summary page of this project.

Download slides for this presentation here.

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