Opportunities to Expand Campaign Effectiveness Measures Beyond Coverage

With renewed emphasis on the importance of primary health care (PHC) as a means to achieve global public health goals, health campaign actors can identify ways to assess the relative effectiveness and sustainability of different community-based platforms. Dr. Andreas Hasman, Nutrition Specialist and his team at UNICEF Programme Division set out to explore which measures of effectiveness, in addition to coverage, would be helpful to program implementers. They conducted literature reviews, consultations, and quantitative analysis to identify applicable metrics for diagnostics and tracking of progress toward optimized effectiveness. Their study focuses on vitamin A supplementation (VAS), which is one of the largest preventive public health programs in the world that reaches almost 250 million children every year. Vitamin A was chosen because it is an intervention that is delivered in a large number of countries, using a variety of community-based platforms, and on which significant administrative and survey data are available. However, the study’s conclusions relating to measures of delivery effectiveness will apply to a wide range of health and nutrition interventions. View this Test & Learn session to consider the findings, how they translate across disease domains, and possible implications for campaign co-delivery and common campaign planning, implementation, and follow-up practices.

View the slides from the event here.