See the COVID-19 impact on health campaigns
The Challenge
Despite the success of health campaigns, several aspects of the current approach can limit their potential impact(i) The total, direct and indirect, effects of a programme, service or institution on a health status and overall health and socio‐economic development. (ii) Positive or negative. Stand-alone campaigns often create an unintended burden on community health workers and are rarely integrated with the country’s ongoing health system. Many countries may not have the tools and resources to plan and implement campaigns in the most efficient manner appropriate to their local context. Up until now, there has been no established forum to promote promising practices across the many and varied types of health campaigns. As a result, innovations and practices developed and tested by one type of health campaignA coordinated set of activities that targets resources to achieve a specific health goal or goals and is typically time-limited. have not been systematically made known to other types of health campaigns.
Why Now?
The proliferation of disease-specific campaigns has not always resulted in the achievement of coverageA proportion (%) that reflects the number of people receiving (an) intervention(s) divided by the total number of people eligible to receive the intervention(s) targets, and the field is calling for a change in the status quo. Reaching global health goals will require better measurement, sharing of infrastructure, integrated approaches, and learning from best practices. The final steps towards ambitious disease elimination and eradication targets will require bold strategies to reach the most difficult-to-reach populations, and policies that support country capacity and ownership to sustain health gains.
Our Approach
The Health CampaignA coordinated set of activities that targets resources to achieve a specific health goal or goals and is typically time-limited. EffectivenessThe ability of a campaign to achieve specific objectives related to coverage, equity, efficiency and impact Coalition will work to improve collaborationCollaboration involves the sharing of specific campaign components between vertical health programs and can be thought of as collaborative delivery or partial integration. Collabor between health campaigns and ongoing health systems through three strategies. Learn more.
Create a forum for learning and coordination
Identify, test + replicate evidence-based practices
Advocate for policy alignment and collaboration
Our Vision & Impact
Our vision is country-led systems that use campaigns and ongoing services to effectively achieve and sustain health-related development goals for all people. Our Theory of Change model links our activities, outcomes and the impact(i) The total, direct and indirect, effects of a programme, service or institution on a health status and overall health and socio‐economic development. (ii) Positive or negative for health campaigns and health systems.

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Featured Resources
Our extensive library of resources includes guidance documents for disease domains, and articles and best practices for cross-cutting topics across campaigns.
- Publication Date: April 12, 2021
- Source: Health Campaign Effectiveness Coalition
- Cross Cutting Topic: Implementation
- Health Domain: Malaria, NTDs, Nutrition, Polio, Vaccine Preventable Diseases
- Region/Country: AFRO, EMRO, EURO, PAHO, SEARO, WPRO
- Publication Date: April 8, 2021
- Source: Alliance for Malaria Prevention
- Cross Cutting Topic: Implementation, Microplanning, Service Delivery
- Health Domain: COVID-19, Malaria
- Region/Country: AFRO
- Publication Date: April 8, 2021
- Cross Cutting Topic: Health Workforce, Implementation, Microplanning, Supply Chain Logistics
- Health Domain: COVID-19, Malaria
- Region/Country: AFRO
News & Updates
News stories related to global health campaigns

One Year of COVID: Tracking the Ongoing Impact on Health Campaigns
One year ago this month, COVID-19 was officially declared a global pandemic. Coronavirus has dramatically shifted the way the world views public health, with issues like vaccine hesitancy and the

Global Perspectives: A Conversation with Jovana Alexandra Ocampo Cañas
The Health CampaignA coordinated set of activities that targets resources to achieve a specific health goal or goals and is typically time-limited. EffectivenessThe ability of a campaign to achieve specific

The Coalition’s Patrick O’Carroll speaks to WSB-TV about vaccine access
Patrick O’Carroll, head of Health Systems Strengthening and advisor to the Health CampaignA coordinated set of activities that targets resources to achieve a specific health goal or goals and is

There's Strength in Numbers
Join the Conversation
We’re eager to bring together the health campaignA coordinated set of activities that targets resources to achieve a specific health goal or goals and is typically time-limited. community. If you would like to join the conversation or have questions or comments, please connect with the program office. The Coalition welcomes your questions and inquiries.