Despite the success of health campaigns, several aspects of the current approach can limit their potential impact(i) The total, direct and indirect, effects of a programme, service or institution on a health status and overall health and socio‐economic development. (ii) Positive or negative. Stand-alone campaigns often create an unintended burden on community health workers and are rarely integrated with the country’s ongoing health system. Many countries may not have the tools and resources to plan and implement campaigns in the most efficient manner appropriate to their local context. Up until now, there has been no established forum to promote promising practices across the many and varied types of health campaigns. As a result, innovations and practices developed and tested by one type of health campaignA coordinated set of activities that targets resources to achieve a specific health goal or goals and is typically time-limited. have not been systematically made known to other types of health campaigns.