Despite the success of health campaigns, several aspects of the current approach can limit their potential impact. Stand-alone campaigns often create an unintended burden on community health workers and are rarely integrated with the country’s ongoing health system. Many countries may not have the tools and resources to plan and implement campaigns in the most efficient manner appropriate to their local context. Up until now, there has been no established forum to promote promising practices across the many and varied types of health campaigns. As a result, innovations and practices developed and tested by one type of health campaign have not been systematically made known to other types of health campaigns.