See the COVID-19 impact on health campaigns
The Challenge
Despite the success of health campaigns, several aspects of the current approach can limit their potential impactDisease eradication, elimination and control, and reduced burden of disease (mortality, morbidity, disabilities). Stand-alone campaigns often create an unintended burden on community health workers and are rarely integrated with the country’s ongoing health system. Many countries may not have the tools and resources to plan and implement campaigns in the most efficient manner appropriate to their local context. Up until now, there has been no established forum to promote promising practices across the many and varied types of health campaigns. As a result, innovations and practices developed and tested by one type of health campaignA coordinated set of activities that targets resources to achieve a specific health goal or goals and is typically time-limited. have not been systematically made known to other types of health campaigns.
Why Now?
The proliferation of disease-specific campaigns has not always resulted in the achievement of coverageA proportion (%) that reflects the number of people receiving (an) intervention(s) divided by the total number of people eligible to receive the intervention(s) targets, and the field is calling for a change in the status quo. Reaching global health goals will require better measurement, sharing of infrastructure, integrated approaches, and learning from best practices. The final steps towards ambitious disease elimination and eradication targets will require bold strategies to reach the most difficult-to-reach populations, and policies that support country capacity and ownership to sustain health gains.
Our Approach
The Health CampaignA coordinated set of activities that targets resources to achieve a specific health goal or goals and is typically time-limited. EffectivenessThe ability of a campaign to achieve specific objectives related to coverage, equity, efficiency and impact Coalition will work to improve collaboration between health campaigns and ongoing health systems through three strategies. Learn more.
Create a forum for learning and coordination
Identify, test + replicate evidence-based practices
Advocate for policy alignment and collaboration
Our Vision & Impact
Our vision is country-led systems that use campaigns and ongoing services to effectively achieve and sustain health-related development goals for all people. Our Theory of Change model links our activities, outcomes and the impactDisease eradication, elimination and control, and reduced burden of disease (mortality, morbidity, disabilities) for health campaigns and health systems.

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Featured Resources
Our extensive library of resources includes guidance documents for disease domains, and articles and best practices for cross-cutting topics across campaigns.
- Publication Date: February 19, 2021
- Source: UNICEF, Yale Institute for Global Health
- Cross Cutting Topic: Campaign Restart, Community Engagement, Health Information Systems, Health Workforce, Implementation, Integration Models, Microplanning, Policy
- Health Domain: COVID-19
- Region/Country: AFRO, EMRO, EURO, PAHO, SEARO, WPRO
- Publication Date: February 19, 2021
- Source: UNICEF, World Health Organization
- Cross Cutting Topic: Community Engagement, Health Workforce, Implementation, Microplanning
- Health Domain: COVID-19
- Region/Country: AFRO, EMRO, EURO, PAHO, SEARO, WPRO
- Publication Date: February 19, 2021
- Source: UNICEF, World Health Organization
- Cross Cutting Topic: Campaign Restart, Governance, Health Workforce, Implementation, Integration Models, Microplanning, Policy, Service Delivery
- Health Domain: COVID-19
- Region/Country: AFRO, EMRO, EURO, PAHO, WPRO
News & Updates
News stories related to global health campaigns

Global Perspectives: A Conversation with Dr. Alan Hinman
View the interview with Dr. Hinman here. The Health CampaignA coordinated set of activities that targets resources to achieve a specific health goal or goals and is typically time-limited. EffectivenessThe

Health Campaign Effectiveness Coalition Launches New Event Series On Innovative Campaign Approaches and Delivery Models
On Tuesday, 16 February, the Health CampaignA coordinated set of activities that targets resources to achieve a specific health goal or goals and is typically time-limited. EffectivenessThe ability of a

January 2021 Partner News Round-Up
Bangladesh launches MR campaign delayed since March 2020 due to COVID-19. India reschedules polio immunization drive to avoid conflict with COVID-19 vaccination rollout. Guyana launches final round of multiyear MDA against LF. Learn the latest about other outbreak responses and local campaigns.

There's Strength in Numbers
Join the Conversation
We’re eager to bring together the health campaignA coordinated set of activities that targets resources to achieve a specific health goal or goals and is typically time-limited. community. If you would like to join the conversation or have questions or comments, please connect with the program office. The Coalition welcomes your questions and inquiries.