Fair Partnerships as a Key Dimension of Campaign Effectiveness

Fair partnerships must be recognized as a critical dimension of campaign effectivenessThe ability of a campaign to achieve specific objectives related to coverage, equity, efficiency and impact. Fair partnerships are also more likely to produce cost-effective campaigns, with higher and more equitable coverageA proportion (%) that reflects the number of people receiving (an) intervention(s) divided by the total number of people eligible to receive the intervention(s), and make a better contribution to host country health systems strengthening.

This poster describes the collaborative work of the Human Engagement Learning Platform (HELP) and the Council on Health Research for Development (COHRED) on incorporating fair partnership as a key dimension of campaign effectiveness. We explain the conceptual logic and underpinnings of how we believe fair partnerships are more likely to produce more cost-effective campaigns, with higher and more equitable coverage, and make a better contribution to host country health systems strengthening.

This poster was presented by Michelle Grek during our First Annual Health CampaignA coordinated set of activities that targets resources to achieve a specific health goal or goals and is typically time-limited. Effectiveness Coalition Meeting this October. View the presentation below.

Poster: HCE Coalition poster_Human Engagement Learning Platform

Presentation of the poster: