Glossary

Coverage

A proportion (%) that reflects the number of people receiving (an) intervention(s) divided by the total number of people eligible to receive the intervention(s)

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Efficiency

The ability of campaign-delivered interventions to achieve higher levels of performance (coverage, quality, or equity) relative to the inputs (resources, time, money)

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Equity

Equity in the context of public health campaigns refers to providing high-quality interventions uniformly and in a fair and impartial manner to all target populations including underserved groups

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Health Campaign

A coordinated set of activities that targets resources to achieve a specific health goal or goals and is typically time-limited.

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Impact

Disease eradication, elimination and control, and reduced burden of disease (mortality, morbidity, disabilities)

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