Glossary

A proportion (%) that reflects the number of people receiving (an) intervention(s) divided by the total number of people eligible to receive the intervention(s)

The ability of a campaign to achieve specific objectives related to coverage, equity, efficiency and impact

The ability of campaign-delivered interventions to achieve higher levels of performance (coverage, quality, or equity) relative to the inputs (resources, time, money)

Equity in the context of public health campaigns refers to providing high-quality interventions uniformly and in a fair and impartial manner to all target populations including underserved groups

Morally right, rooted in equality, and aiming to prioritize good and minimize harm

A coordinated set of activities that targets resources to achieve a specific health goal or goals and is typically time-limited.

Disease eradication, elimination and control, and reduced burden of disease (mortality, morbidity, disabilities)